Marigolds and cut roses offer diverse textures and color ranges for retail floristry. Retailers should understand variety traits, vase life, and postharvest handling to maintain freshness. Proper conditioning, temperature control, and removal of foliage below water extend display quality. Effective retailing relies on attractive merchandising, clear labeling, and education for customers about care and vase life. Pricing, seasonal assortment planning, and reliable supplier relationships minimize waste and meet demand. Consistent inventory rotation preserves quality and sales.
